Making a great corporate video.
There are a lot of steps in the post production process that clients new to the video production process not be aware of. One of them is the concept of coloring, better known as a color grade, and this is the step that often puts the quality level of your video production companies work over the top into the WOW zone. Essentially, it's taking video that looks like this:
and adjust every aspect of the video until you get something like this:
There's so much that goes into color grading that there's no way to cover it all in just one video production company blog. Artists train for years how to separate an image frame by frame, element by element and adjust, tweak and bring out the best in footage that has already beeen filmed by some of the best video production company talent around. Essentially:
Coloring is one of the most important aspects of your video production.
There are a lot of "all in one" editors at corporate video production companies that claim some color correcting and grading expertise, but the more you learn about video post production the more you can begin to discern the difference between the colorists who really know how to make an image fly off the screen and command your audience's eyeballs and someone who dabbles a little bit in color correcting. Make sure when you're looking at what the overall quality of your video production might look like in the end that you have a solid handle on what their color grading solutions are during video and commercial post production.
